Webinar: How to Create an ROI-Based Marketing Plan for Your Firm
WC260 | Course | Basic | Scheduled
Description
This course will help you develop a strategic marketing and business development plan for your firm using 7 key principles to help maximize lead gener
Credits
| Number of Credits | Type of Credits |
|---|---|
| 1.00 | Business Management & Organization |
Designed For
Accounting professionals developing and offering advisory, accounting and tax services.
Prerequisites
None
Highlights
The major topics covered in this course include:
- Clarifying and communicating the unique value you provide to your chosen market.
- Choosing the market(s) you will be successful serving.
- Developing a successful go-to market and subsequent demand and lead gen strategy.
- Creating an easy to maintain customer nurture, demand and lead generation system.
- Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.
Objectives
After attending this presentation, you will be able to...
- Identify profitable business niches
- Recognize how to deliver a marketable service offering
- Identify strategies for lead generation that deliver against ROI targets.
Preparation
None
Notes
Webinar Day - HELP and Assistance Instructions
- The session will open 30 minutes prior to the start time. At that time, you will receive a reminder email bringing you to your Attendee Dashboard and a link to join the webinar.
- We recommend you log in early to ensure you are ready to go when the presentation begins.
- IF YOU ARE HAVING TROUBLE LOGGING INTO THE WEBINAR, please call the CPA Crossings Customer Service Team at (877)-370-2220 Ext. #1.
Prices
- Member (Early Bird)
- $55.00
- Non-Member (Early Bird)
- $55.00
- Member
- $55.00
- Non-Member
- $55.00