Webinar: How to Create an ROI-Based Marketing Plan for Your Firm

WC260  |  Course  |  Basic  |  Scheduled

Description

This course will help you develop a strategic marketing and business development plan for your firm using 7 key principles to help maximize lead gener

Credits

Number of Credits Type of Credits
1.00 Business Management & Organization

Designed For

Accounting professionals developing and offering advisory, accounting and tax services.

Prerequisites

None

Highlights

The major topics covered in this course include:

  • Clarifying and communicating the unique value you provide to your chosen market.
  • Choosing the market(s) you will be successful serving.
  • Developing a successful go-to market and subsequent demand and lead gen strategy.
  • Creating an easy to maintain customer nurture, demand and lead generation system.
  • Determining your marketing budget, goals, objectives, and the right tactics to choose in order to support them.

Objectives

After attending this presentation, you will be able to...

  • Identify profitable business niches
  • Recognize how to deliver a marketable service offering
  • Identify strategies for lead generation that deliver against ROI targets.

Preparation

None

Notes

Webinar Day - HELP and Assistance Instructions

  1. The session will open 30 minutes prior to the start time. At that time, you will receive a reminder email bringing you to your Attendee Dashboard and a link to join the webinar.
  2. We recommend you log in early to ensure you are ready to go when the presentation begins.
  3. IF YOU ARE HAVING TROUBLE LOGGING INTO THE WEBINAR, please call the CPA Crossings Customer Service Team at (877)-370-2220 Ext. #1.

Prices

Member (Early Bird)
$55.00
Non-Member (Early Bird)
$55.00
Member
$55.00
Non-Member
$55.00
Your Price: $55.00

This is your base price and does not reflect any additional session fees, optional add-ons, or guest registrations.