Maximizing Efficiency: The Future of Revenue Cycle Technology

Alaina Capanna is a senior manager in the Technology and Business Transformation practice at Crowe and specializes in Digital Health. She has been consulting within the health IT area for over 15 years and adjunct teaches in the Health Informatics school. Alaina also speaks nationally about all areas of healthcare best practices and has been publishing documents in this space since 2019.

Alaina has 20 years of experience in all areas of the full life cycle implementation, integration and optimization of EHR and other healthcare systems across all specialties in ambulatory, acute and long-term care. She has become a digital health leader and has a deep understanding of integration between multiple healthcare applications and can provide valuable insight to an implementation, clinical assessment, merger and acquisition, optimization, help desk management and upgrade. Her experience encompasses all aspects of implementation including program management, application integration, workflow analysis and design, strategy and road mapping, advisory, system build and test, end-user training, command center and Go-Live support, help desk support, triage management, system maintenance, optimization, and upgrade. She has led numerous successful implementations, merger and acquisition integrations and system optimizations in her career.

Goldie Aranov is a senior manager in the Technology and Business Transformation practice at Crowe and specializes in Health Care Performance Improvement. She has been consulting within the health care space for over 15 years where she has provided services to academic medical centers, community hospitals, physician/faculty group practices, and long-term care centers.

Goldie has deep expertise in revenue cycle operations, performance improvement, technology transformation, EHR implementation, transaction integration, and other strategic planning initiatives. Goldie is particularly adept at leveraging data analytics and technology to drive decision-making and improve revenue cycle and finance outcomes. Her services include system selections, business office restructuring post health system merger, revenue cycle EHR design, and strategic roadmap development for performance improvement initiatives. Her extensive experience has enabled her to lead numerous successful projects that have significantly enhanced operational efficiencies and financial performance for her clients.