They say pricing is a psychology problem. That's true at first but then it becomes a "math problem"! Fortunately, it's a simple math problem for which we already have the formula and use on almost a daily basis.
We must understand what prospects are willing to pay for the problems they want us to solve. And offer a risk-adjusted ROI to determine our price. Thus, if you know the value of the prospect's problem and their required return for investing in you, you can agree on a mutually acceptable price without discounting your fee.
This presentation can add thousands of dollars to your revenue every year if you'll only give the formula a chance.
This course is part of the 2025 Forensic and Valuation Services Conference Bundle. Purchase the conference bundle here.
1.50 credits